Published on : 22 April 20206 min reading time
A quality page is one that values its readers and their satisfaction. Not only is the site then ergonomic, but it is above all well referenced, these are its assets so that it can benefit from a better visibility. This step is crucial for its profitability insofar as it attracts visitors, which is the importance of a seo agency. It intervenes in the control of the referencing domain in order to increase the number of visits, after all 91% of Internet users are satisfied with the first Google page!
A team of specialists
Natural referencing or SEO is the best way to improve the positioning of a site in search engines and with Google, this display is done using its crawlers. Called Google Bots, these scan the URL pages and transmit the information from this step to the indexing engine. At this stage of the Google search, the algorithms sort the pages deemed more relevant to less relevant thanks to notes, which indeed allow the appearance in order of relevance in the results. A well referenced site is therefore in better positions in the Google search. This is achieved with the help of well-chosen keywords and well-optimized content. However, these points are not enough, which is why it must also have a certain notoriety and it has it when it gains external links. Technically, a well-referenced page has keywords in strategic places. Using the services of a natural referencing agency makes you benefit from the expertise of the team that composes it, of which these processes are a part. It is not only a team of web editors, it is also made up of experts in development, graphics and design among others. It has everything it takes to build a quality site, especially in terms of experience in order to offer an up-to-date view of the latest developments by highlighting optimization actions according to priorities. It is not velcomeseo.fr that will say the opposite.
Services adapted to every need
Each website has its own vocation, whether it is a showcase, e-commerce, institutional or Platform website, among others. A web agency can meet the needs of each request for the creation of any of these sites, whatever the most suitable technology. If a Joomla agency is more recommended in the design, creation and web referencing of a showcase site, the Prestashop agency is the most specialized in the field of online store site. In any case, whatever the type of web page, it is better to choose a SEO strategy to generate interesting traffic. In this case, it is necessary to work well on social referencing in order to be optimally present in social networks. The idea is not only to improve its notoriety, but to present the values of its brand, and this in order to have exchanges with its community. From a marketing point of view, this vision makes it possible to carry out a campaign that generates traffic and leads, but also to get to know the customer better and to offer marketing actions adapted to the targets. Still in relation to this notoriety, it is also necessary to work on backlinks and netlinking.
There are therefore various operations to be implemented to ensure that a site is in a good position on search engines. In addition to content optimization and the choice of strategic keywords, it is essential to ensure that the loading speed is accelerated. Thus, any web agency knows that at the beginning of its work to define a natural referencing strategy, it is necessary to optimize the technical performance of the site. Then, it proceeds to the optimization of its architecture in order to have a sound basis for the analytical phase and technical recommendations. Once this “SEO on site” is established that the SEO optimization of content and writing are processed. The specificity of this task relates to the calibration of the generic terms most inserted in the search engine, those in adequacy with the activity of the company obviously. These cold contents allow to move on to the enrichment of the semantic field of the site in order to make these pages with generic terms more efficient through the internal meshing. The importance of SEO writing is to generate qualified traffic, an action complemented by netlinking which has the role of popularizing the site, a crucial step for search engines to recognize it concretely. In short, this is a series of audits including SEO, editorial and netlinking. But before being able to perform the latter, it is imperative to simplify Google’s understanding through the composition of marketing content.
Optimization of the site
The keywords are therefore important for search engines to be able to propose results corresponding to users’ searches. The keywords are displayed in order of relevance so that some sites can use them for a good position while they lack appropriate content. Such practices are called “overoptimization” and these sites end up being removed from the search engines. When Google detects them, they will be blacklisted as a “Sandbox”. In order to avoid this mismanagement, it is better to entrust it to an SEO expert. The latter will also be able to bring added value in the form of humour or song lyrics. He will not only attach importance to the Internet user in order to offer information in an encyclopedic way. Moreover, developing and implementing a natural SEO strategy is a long and arduous task. Although the elaboration of cold content and the technical sequence can be done in one go, the deployment of an editorial strategy with that of netlinking is a daily task. It is therefore more sensible to opt for SEO outsourcing at times for better profitability. In any case, a good SEO is essential to stand out and to gain visibility over time. After all, 97% of the additional inbound links for companies come from their blog.
Advice adapted to each situation
Advice starts with transparency and for keywords to generate traffic, there are many issues to consider. A natural SEO agency, especially the right one, will take into account the company’s turnover objectives, its business and its current projects among others. It considers all factors, including competition, in relation to potential traffic and its effect on turnover. It takes the time to discuss these factors with the site owner. Once the site is up and running, its development still requires the assistance of this expert. He or she can carry out analyses using Google Analytics, he or she does have the skills to provide information on the quality of the pages and the points that need to be improved. He also conducts an evaluation of the confidence index of the page in order to obtain a photograph of the backlinks. In short, it will be an opportunity for the company to learn SEO concepts according to its needs and with explanations in simple words. Of course, in all these steps, the agency takes the time to explain its methodology and approaches and is well equipped for reporting as well as monitoring, whether technical, positioning or performance.