Search Engine Optimization, SEO – Complete practical guide

SEO has been implemented for a few years by Google to optimize the referencing of pages. But what is it exactly? What to do to take advantage of the benefits offered by this technique? Here are the rules for a site well referenced from the creation!

What exactly is SEO?

SEO or Search Engine Optimization is an English word for search engine optimization. Moreover, it is a very useful way to increase the visibility of a site and to get the best place in the results of search engines, especially Google. Indeed, a site that has a magnificent ergonomics and an attractive visibility is not enough nowadays. It would have to follow the rules imposed by the SEO to get the best position. In this case, the content plays a major role, because it should meet the expectations of readers to avoid being zapped at any time.

How to optimize SEO?

First of all, it is essential to be concerned about keywords, those words that visitors use to search. These are the fundamental assets to appear in the best place. Know moreover that sites ranked on the first page get more visitors, so we should do what is necessary to achieve this place. However, a mistake can be fatal for the company, that's why it is sometimes more judicious to call upon a professional. In addition, the content must be relevant, rich in information and of high quality. Thus, the writing must follow a well-defined plan, and key words introduced in the right places. Similarly, the presentation should be optimized, and photos should be used to make the platform more enjoyable.

The golden rules for a successful SEO!

Writing for the web is really a more complex task than writing for a newspaper or a magazine. To succeed in SEO, here are the rules to follow:  
  • Keywords are to be put in bold
  • Take care of the titles and the introduction. Find a catchy headline because that's what readers notice first.
  • Structure the tags well and respect H1 for the main title, H2 for the subtitles, etc.
  • One tag per web page H
  • A meta description tag to attract users to visit the site
What are the missions of a SEO consultant ?
What is the difference between SEO and SEA?

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