Published on : 22 April 20204 min reading time
In modern countries, almost half of the people spend their time on the internet. This makes it the necessity of the company. However, it is not easy to design and access a website, it takes time and energy. But often the designed site does not yield the desired results. Faced with this situation, there are some main clues to follow to show on the internet. Being visible on Google is the way to succeed in attracting prospects and new customers to a website. It is true that social networks have become an important part of the sales field, but the Google search engine is still the best way to achieve the objectives on the web. For this reason, natural referencing techniques must be implemented. Here are some tips to be visible on the Google search results page.
Natural referencing, it is a matter of grouping together all the operations that aim to increase the visibility of a website on the search engine. Google is becoming a great leader in France, that’s why you must focus your efforts on this search engine. Google has developed a complex algorithmic strategy that can rank the different pages re-examined by search engines according to the different searches made by Internet users. The appropriate rules for this ranking have not yet been disclosed, but Google has identified major trends that allow them to rank the page. Among the most recognizable elements are the importance of the content, the popularity of the site and the time spent on the page. Most companies want to move their website to the top position on Google. But to achieve this goal, you need to understand the technique of algorithms.
Being spotted on Google
You’ll find that there are many steps you need to take to reach Google’s top rankings. The algorithm will determine the position of the indexed page on Google, so it is necessary to specify it. Honestly, the index is simple. All you have to do is create a Google Account and declare the sitemap of all the URLs on your site. Then, several techniques can help you speed up the process and reach higher positions faster including backlinks. Among the fundamental criteria for your referencing on google, the number of links that your site identifies and its characteristics. Yes, all links are different. The articles used to help the link, the quality and reputation of the site that added a link to your site are very essential. Some links may even be harmful to your position. Fortunately, you don’t have to manage any of these links, you can quickly find the website that added the link on yours, thanks to Cocolyze. The latter will calculate the profile and quality of the site to determine if the link is harmful. Then, you must follow their advice to remove this link in Google. If you are not comfortable with all SEO ideas, Cocolyze has developed a recommendation tool. This tool presents all the activities that are put on your site in a simple and understandable way, whether you are a new person or a professional.
Now that Google sees every page of your website, you can create weapons and focus on the positions you occupy. To do this, you need to specify the keywords that your customers could type on the Google search engine. These keywords must be displayed on your customers’ requests. But before you start converting existing pages or creating new content, it is important to sort out these keywords to focus on the most essential things in your business. Cocolyze can help you by classifying all pages on the different keywords. In this respect, you can recognise the important pages of your SEO strategy as well as the attractive pages. There are several indicators that help you find these pages: the number of searches, the competition index. With the help of a summary dashboard, you don’t need a great deal of SEO knowledge to easily and quickly find all the necessary information on your website.
Maintain Google position
If you came first on the keywords because you made an effort. However, you have to stay focused because you are not the only one who wants the first places. Your competitors could take your positions by many actions. You must constantly monitor, analyze and improve your content in order to maintain your position. For this reason, it is advisable to use the Cocolyze software, which allows you to systematize certain operations in order to save time. You will find a tool for tracking competitors on the interface on this software that require to monitor your positions in relation to those of your competitors.