It’s no secret anymore. To be visible on the Internet, you have to pay attention to the organic referencing of your site. You have to be on the first page in search engines. You have to work on your “SEO”.
If the majority now admits the importance of SEO for a website, this discipline is still very vague for most. Can I do my SEO myself? Is an optimized site enough to be visible? What are the factors I need to pay attention to?
So many questions to which you can find a whole range of answers. Today, I want to look with you at some SEO myths that we can sleep and already forget.
Man in SEO SuitWalking around on the Internet, you will find a lot of blog posts, video courses, and other free information that will offer you to learn how to do SEO yourself. Seeing that, you can easily come to the conclusion that SEO is easy.
However, nothing could be further from the truth. To be well ranked in search engines, you need to understand in depth how ranking works, and you need to invest a lot of time in the right activities to get to the top of the list.
Experience is extremely important to understand what works and what doesn’t work in SEO. If you waste time trying it on your own, you’re not going to get anywhere and decide that SEO doesn’t work. If the first page was simple to get to, everyone would be there.
If SEO is a great way to gain visibility on the Internet, it is far from being an easy discipline. My advice: unless you don’t have a budget, go through an organic SEO expert to avoid wasting time and maximize your results.
Some people don’t like organic SEO. And one of their main arguments is the inconstancy of natural visibility. According to them, the referencing of a site can collapse overnight, depending on variations in the ranking algorithm.
This is true. It has happened to some sites. For example, at one time it was enough to have the domain “cuisine.fr” to be number 1 on the keyword “cuisine”. When the algorithm changed, those kind of sites got in trouble.
But today, if you work in the right way, it’s completely improbable. By keeping users at the heart of our concerns and providing quality content, we give no reason for the engines to drastically change their minds about our site.
If variations exist, it will never be a disaster. On the contrary, in my experience, organic SEO is a very stable source of traffic.
Visitors reported by the natural ranking in search engines are free of charge. You don’t pay when a new visitor arrives, that’s right. But, uh…
But as I said in point 1, SEO is not easy. It’s even very complex, and trying to rank your site without being accompanied by a professional is very difficult and laborious. So it has a very high cost in time for often mediocre results, if they are measurable.
Conversely, if you decide to go through a professional SEO professional, then you have to pay that person.
In the end, if the visitors gained once your visibility is sufficient are free, the efforts to get there have paid off. Natural referencing is therefore an excellent long-term strategy: you invest in a professional for a few months, then you enjoy free visibility for years to come.