If you own a website, you probably know how difficult it can be to climb the search engine ladder. When you first create your website, it may not show up in search engines for months. For many business owners, this can often be confusing and usually ends with their website being completely neglected. To be an SEO expert, you need to continually work on it to improve your search engine visibility. You won’t hit number 1 without working hard! So grab a pen and find a notepad, here’s everything you need to know to improve your ranking.
Optimize your website
If you really want to increase your search engine visibility, you need to make sure your website is optimized for search engines. This may seem obvious, but you’d be surprised how many websites make it difficult for search engines to read. The truth is that if someone like Google can’t explore or understand what your website is all about, they won’t give you good rankings. If you are currently facing ranking problems and you are not always aiming for page 2 or higher, you should really consider visiting your website. Chances are you are not using the right keywords or any keywords at all. In order to improve your search engine visibility, you need to optimize your website based on a set of keywords. This means including the keyword on your web pages, in your titles, and even in your URL.
Build more backlinks or backlinks
Another powerful way to improve your search engine visibility is to increase the number of backlinks pointing to your site. Google and other search engines place a lot of importance on backlinks from a website, as they are often a sign of authority. By taking into account the quality and quantity of backlinks pointing to a website, Google can determine the degree of authority of a website. And for those who don’t know, an authoritative website offers a much easier keyword ranking. Now you may already be thinking, how can you get more backlinks on your website? Well, the answer is that there are many ways to do it. One of the most common way used by some SEO agencies is the publication of guests. It’s simply a matter of publishing an article on someone else’s website that is relevant to you. In return for your original and unique content, the website will link back to your site and give you a backlink. Since this link comes from a very relevant website, Google considers it an authoritative link and therefore ranks your site higher.
Focus on uncompetitive keywords
If you want to increase your chances of getting a better ranking on search engines, give preference to uncompetitive keywords. When you create your website for the first time, you will have few or no backlinks pointing to your website. This makes the search engines see you as new and untrustworthy. This means that you have almost no chance of trying to rank for competitive keywords. Instead, you should focus on the less competitive ones where you have at least a chance to rank. Think about it, would you rather rank number 2 for a keyword that gets 50 searches per month or position 100 for a keyword that gets 4,000 searches per month. You may not agree with us yet, but we would take the first keyword before the other. This is mainly due to the fact that people who click on page results stop considerably after page 2. Basically, if you are not on the first 2 pages of a search result, you will not get any traffic. That’s why it’s better to choose a very large keyword rather than no keyword at all.